Thursday, December 14, 2017

Grow your sales! Advertise with TRAIL magazine

In marketing, silence is very often a death knell. Place in TRAIL just four times, and you get 12 months of high quality, affordable exposure!

“We have had more enquiries via our website in the last month from runners than we have had all year, and we are pretty sure that this is because of our ads in your fab mag. We are super chuffed.” Emma Brown, Trailnuggets (August 2017)

Each issue is on shelves for three months, so if you’re not in it, you miss out on a quarter of a year’s exposure.

If it’s trail runners you want to talk to, it makes good sense to be in as many issues as you can. We reward those who think forward by offering reduced rates for bookings of four or more consecutive issues.

Advertising is dead, long live marketing!

Magazine stats

6,000 print copy circulation. Published four times a year. Subscriptions are for four or eight issues.

Estimated readership of 12,000+ from sold and post-newsstand back copies via retailers, subscriptions, back issue sales, partner sales and event complimentaries.

Launch date: December 2011

Issues to date: 26

Deadlines for 2018

TRAIL is quarterly. Deadlines for 2018 are:

  • T26 Jan/Feb/Mar: Book 30 Oct, Artwork 6 Nov, Sale Mon Dec 18
  • T27 Apr/May/Jun: Book 29 Jan, Artwork 12 Feb, Sale Mon 26 Mar
  • T28 Jul/Aug/Sep: Book 23 Apr, Artwork 7 May, Sale Mon 25 Jun
  • T29 Oct/Nov/Dec: Book 30 Jul, Artwork 13 Aug, Sale Tue 25 Sep

First deadline for 2019

  • T30 Jan/Feb/Mar: Book 29 Oct 2017, Artwork 5 Nov, Sale Mon 17 Dec


Contact us for our latest rates

Reader surveys

Enquire for info if your brand seeks the comprehensive exposure a print, web, and social media campaign provides.

Past and present advertisers

32Gi, adidas, Addo Elephant Trail Run, Altra, Asics, Biogen, Brooks, Bryton, Camelbak, Capestorm, Chariot Carriers, Columbia, Dodo Trail (Mauritius), Featherbed Trail Run, First Ascent, Giant’s Cup Trail Run, Golden Gate Challenge, Hi-Tec, Iamsuperbar, IceBreaker, inov-8, Julbo, K-Way, Knysna Oyster Festival, KZN Trail Running, Leatherman, Ledlenser, Magnetic South, Merrell, NAKD bars, Nativa/Go!/Turbovite, New Balance, Nuzest, Otter African Trail Run, Pure Adventures, racefood, Reebok, Royal Raid (Mauritius), Rushbar, Sabrina Love Ocean Challenge, Salomon, Saucony, Skyrun, StaminoGro, Suunto, Tekkie Town, The North Face, TomTom, Trailnuggets, Trek bars, Tribe Multisports, Ultra-trail Cape Town, Ultra-Trail Drakensberg, Vivobarefoot, Warrior Race, Wildtrail, Wild Series, Wildlands Conservation Trust.

Advertise with TRAIL to:

  • Inform trail runners about your useful products and services.
  • Capture the attention of new potential followers.
  • Change lives – and the immediate world – for the better, with your offering.
  • Show new potential buyers what your products and services can do for them.
  • Reinforce the benefits of using your products to people who already know about you.
  • Remind current customers that you will continue to help them with new offerings, or backup their existing products.

Partner with TRAIL magazine, and you’ll promote your brand in print, the magazine’s digital editions, and our social media.

Who reads TRAIL magazine?

TRAIL readers are high LSM, adventurous, fun-loving people from all ethnic groups. They place a high premium on being in the outdoors. They love running, hiking, and generally being on trails.

They tell us that their therapy is the great open spaces of nature. We know, we feel the same way!

To enjoy the experience, they look for reliable, long-lasting, and good-looking products. They look for services that will delight them and exceed their expectations. If that’s your product, your gift to the world, then we can boost what you’re already doing.

Our annual surveys reveal that over 80% of TRAIL readers also mountain bike, hike and road run, either at present, in parallel, or before taking up trail running.

TRAIL readers will pay extra for products that enhance their experience on trails.

And how will they know, if they are not shown?

That’s where we come in.

If you sell something that ticks the┬áreliable, long-lasting, and good-looking boxes, you’ll recognise the need to promote to potential buyers every way you can.

Magazines have a sizeable part to play in advertising. You should see them as partners in distribution and the most cost-effective way you’ll ever create your own quality print campaign.

If you go DIY, you’ll pay the same, or more likely, more, than what you’ll do when you partner with a magazine. You can easily do the maths. Ask a printer for a quote and then add your additional costs – freight of your flyers to events, insertion costs, and postage. And the value of your precious time.

It adds up fast.

We want to help you save money, time and avoid all that frustration.

We do that through wide distribution

Retail. Sold through 500+ stockists including Spar, CNA, Pick n Pay, Exclusive Books, Sportsmans Warehouse, and specialist retailers in South Africa.

Digital. Available worldwide through Apple iTunes, Magzter, and Zinio.


TRAIL T15 shelf newsstand pick n pay deon bottom of rack best


  • Paid-for print and digital subscriptions (one and two year subs).
  • Offered through the Momentum Multiply programme since 2015.
  • Available digitally worldwide through Apple Store, Magzter, and Zinio.

Print Pat Clarke CTP Printers, Parow, Cape Town

Distribution manager Veronica Makwe RNA Distribution, Johannesburg

Thank you for your interest. We look forward to being of assistance to you when you need it.

Deon Braun, founder

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