Advertise to grow your business

Making advertising easy, effective, and fun

First Ascent Men & Women X-Trail Grid 1-4 Zip Fleece Top gear guide t39
Magazine Gear Guide example on double page spread in TRAIL 39.

If you want to connect with South African trail runners, you’ve come to the right place. TRAIL readers are adventurous, fun-loving people who place a high premium on being outdoors. They love running, hiking, and being active, fit, and healthy.

TRAIL is digital for the planet (the last print copy was our 35th edition) which allows astute advertisers to get more with their budget.

Our next issue is our 42nd and final issue, and since December 2021 marks the 10th year of TRAIL, so we are making this a special issue to collect and remember.

Issue 40 is the Jul/Aug/Sep 2021 issue, on sale end June.

Contact Deon for first-time booking specials for our 42nd issue.

We collaborate with running brands, events, and service providers to help our readers find reliable solutions that serve their needs.

We are super chuffed!

“We have had more enquiries via our website in the last month from runners than we have had all year, and we are pretty sure that this is because of our ads in your fab mag.”
Emma Brown
Magazine half page ads supplied by Brooks South Africa in TRAIL 39. Featured on two consecutive right hand pages to maximise effect.


TRAIL is published quarterly. Deadlines for our final issue are:

  • Jan/Feb/Mar 2022 (issue 42) Booking & Material 16 Dec, on sale 20 Jan 2022

Really great!

I love the new look and coverage of the gear. You’ve done a great job with a mag rich in content.”
cover Eric Ngubane TRAIL T35 CONTENTS iPad
Product giveaway with Suunto South Africa in TRAIL 35, getting exposure on the cover, contents page, and a dedicated full page ad in the same issue.

TRAIL magazine distribution

Available worldwide through:

Keep up the good work

in spreading the love for our sport. We really appreciate what you do for us and the community.


Contact Deon Braun for rates for digital, website, social media, and competitions.

Our goal is to make advertising easy to book, affordable, effective, and highly targeted, to achieve the best result for each client.

newsletter emailer advert example TRAIL magazine suunto 7 screenshot tm9 t35
Our Trail Mail newsletter is sent most Fridays and is an excellent way to promote your product or event. Consider doing a competition to boost engagement.


Please email Deon to confirm your booking and to send your content.

You can pay for your advert quickly and safely using SnapScan and PayPal.

Advertise with TRAIL magazine to:

  • Inform trail runners about your offerings.
  • Attract and keep new followers.
  • Show potential buyers what you can do for them.
  • Remind existing clients of the benefits of your products.

Consider collaborating with us to promote your event or product through our digital edition, website, and social media.

We don’t do hard-sell, and you will feel no sense of pressure after you’ve enquired.

Brilliantly informative

and topical by a team of super passionate people covered in mud most of the time!
Ryno Griesel


Advertise advert TRAIL magazine running South Africa marketing event help assistance


Magazine stats

  • Published four times a year.
  • Launch date: December 2011
  • Issues to date: 41
  • Next issue: Jan/Feb/Mar 2022, issue 42

Reader surveys

Enquire if your brand seeks valuable survey insights from our 2021 survey, using a competition format to attract several hundred detailed submissions.

Thank you for your interest!

Deon Braun, TRAIL founder